Anchor Marina

Owner

Hudson Weil

Role

Facebook Conversion API Setup

( View Website )

Problem Statement

Anchor Marina required a more precise and reliable tracking system to measure user interactions and marketing performance on Facebook. The existing tracking methods lacked accuracy in capturing key user actions, such as call clicks and form submissions, leading to inefficiencies in campaign analysis. To optimize marketing efforts, the client needed a well-integrated Facebook Conversion API setup that would provide detailed insights into customer behavior and campaign effectiveness.

Task Description

To enhance tracking accuracy and data-driven decision-making, I implemented a customized Facebook Conversion API setup with the following key components:

Event Tracking:

Configured Facebook Conversion API to monitor 3-4 crucial events, ensuring precise data collection and campaign performance evaluation.

Call Clicks Monitoring:

Implemented tracking mechanisms to measure call clicks, providing insights into user engagement and response rates.

Form Submissions Tracking:

Established dual tracking for two types of form submissions using specific page view URLs, enabling detailed conversion analysis.

Data Integration:

Ensured seamless integration with the website’s infrastructure to maintain reliable data collection and improve attribution accuracy.

Results & Metrics

Key Matrics

Enhanced Tracking Accuracy: Improved the precision of data collection, leading to more informed marketing decisions.
Increased Campaign Efficiency: Enabled better analysis of user interactions, optimizing ad performance and engagement strategies.
Optimized Attribution: Ensured accurate reporting of conversion rates, allowing for improved budget allocation and campaign adjustments.

March 2023

Project Onboarded

July 2024

Project Handovered

Let's here from our valued client

Their expertise in setting up Facebook Conversion API significantly improved our tracking capabilities. We now have clearer insights into user behavior, leading to more effective marketing decisions and optimized ad spending. Highly recommended!

Hudson Weil

Anchor Marina

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Australia

39 Moree Avenue, Westmead, NSW 2145 Australia.

Bangladesh

612/A, 5th floor, Rupayan Shopping Square, Block-G, Bashundhara R/A, Dhaka, Bangladesh